Successful brand activations boost a company’s exposure by allowing customers to engage at live events. But, that only works if the experience is interactive and shareable, which means using reliable internet and WiFi service. With the ability to attract visitors, collect information, and share customer experiences, your event is more likely to excite customers and help you achieve your business goals. 

Planning for Your Brand Activation

The goal of your brand activation will impact what technology you need for the event. Common goals include: 

  • Boosting brand awareness
  • Collecting leads
  • Increasing sales
  • Gaining press coverage
  • Building brand loyalty through direct interaction
  • Engaging customers who may generate and share digital content

Connectivity at your event can help you achieve all of these goals. A common approach is to enlist influencers or brand ambassadors to hold photo ops, giveaways, or meet-and-greets at a branded booth or exhibit. A brand activation can take the form of a single event, a pop-up shop, a mobile tour, or sponsorship at a festival or sporting event.

Once you know what you want to achieve with the event, you can begin to look into technology options. 

Determining Connectivity Requirements 

To ensure you get the most of your brand activation, start with a consistent, cohesive, and reliable network infrastructure. An experienced network provider can customize an internet solution that is easy to travel with and that integrates with your branded fabricated system and technology infrastructure. 

Backstage Network’s mobile suite of products and services makes event WiFi easy to deploy at each event. Customers can choose to set up the solution themselves or opt for on-site staffing, particularly for one-off event installation. 

To start planning your network solution, give the technology provider information that includes: 

  • The goals for the activation
  • Your planned fabrication and activities
  • Number of users and devices
  • The geography of the space 
  • Needs for utility or ancillary internet
  • Staff and production network needs
  • Attendee WiFi needs 

Data collection is an important part of many brand activations. You may ask attendees to fill out an online form, reply to a text or email, interact online, scan a QR code to visit a landing page, or take some other kind of digital step to interact with your brand. 

In those instances, it makes sense to provide attendee WiFi to ensure the customers and prospects can connect. If you do offer attendee WiFi, the network provider can create a branded splash page where you can collect additional information from the WiFi users.

Finding a Brand Activation Technology Partner

Brand activations can generate powerful results when done right. Choosing the right network provider is the key to engaging with customers and attendees at modern live events. With reliable internet, you can send and collect information that will help promote and grow your business.

Contact Backstage Networks for expert guidance on event WiFi. Get a free quote.